Stewart , Geoffrey
Expert on market segmentation, positioning and marketing strategy; buyer-seller relationships; customer value determination; public-private partnerships/collaboration; and disaster-related supply chain management.
Department of Marketing and Hospitality, Department Head, Associate Professor, The Moody Company/BORSF Eminent Scholar Endowed Chair in Regional Business Development
(337) 482-5915
Areas of expertise:
- market segmentation, positioning and marketing strategy
- buyer-seller relationships
- customer value determination
- public-private partnerships/collaboration
- disaster-related supply chain management
Notable achievements:
- National Incident Management Systems and Advanced Technologies Institute (NIMSAT) co-founder
Research interests:
- customer value determination
- business relationship development
- supply chain management
- economic development marketing
Topics:
Clipboard copy:
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